
How it started

How it's going
A COFFEE EXPERIENCE LIKE NO OTHER
Our winning strategy of roasting, service and efficiency guarantees the freshest, richest coffee possible. We believe coffee is like bread, not just in that everyone needs it every day, but also, the fresher the better!
Thus, we micro - roast our specialty coffee beans daily in small batches and pack them in one-way valve, vacuum-sealed bags filled with Nitrogen gas to ensure a long-lasting freshness and shelf life. Our coffee-making process will engage all your senses and make sure the aroma, appearance, and texture are just as amazing as its taste.
GREEN COFFEE ORIGINS
We carefully select our coffee origins since it has the biggest impact on our roasted coffee quality.
The characteristics of a coffee blend is influenced by the “terroir” of its beans’ homeland. To experience for yourself how the “terroir” affects a blend, you can simply taste our multitude of origin blends.


CASPRESSO
- Winning specialty coffee blend
- Premium espresso capsules
- Premium Lebanese coffee
- Caspresso instant coffee
The Art of Coffee
OUR ROASTED COFFEE BLENDS
VIA
A token of excellence and class.
Lasting artistry with coffee proposes
a unique experience beyond compare. A breakaway from commotion and a
tribute to creativity, Café Via espresso is concocted with passion and
insight.
ROASTMASTER’S
A distinct taste is delivered from
the selection of 100% premium coffee beans, coupled with our high-tech
roasting techniques and our commitment to quality.
CRAFT ROAST
Indulge in our harmonious coffee blend, carefully roasted to a medium dark perfection.
PRIVATE LABEL BLEND
Create and customize your own signature blend.
SINGLE ORIGIN

ROASTING TECHNIQUES
Roasting with top-notch Giesen
equipments, leveraging on its “roasting profile” system, guarantees a
consistent roasting quality and supply across different countries and
markets.
- Bold, aromatic flavor profile of the high-quality beans.
- Well-balanced and developed coffee taste.
- Smoother coffee experience with a consistent, even roast.
- Free from tars and burnt flavor.